Dairygold, situated in the fertile Golden Valleys of Munster, boasts a rich history of producing high-quality, sustainable cheese and dairy ingredients adhering to the gold standard. The organization operates three vital divisions that serve and assist farmers and businesses, ensuring complete traceability, unmatched quality, and product excellence for clients and consumers.
The Challenge
The primary objective of implementing a new CRM system at Dairygold was to enhance customer and supplier relationships. Previously, the cooperative relied on field staff to return to the office and manually record customer interactions using a paper-based system.
The Solution
Ergo designed and implemented the Customer Relationship Management (CRM) components using Microsoft Dynamics 365 to fulfill Dairygold’s needs and gain a deeper understanding of farmers and their requirements. The new CRM system offers Dairygold timely access to relevant information, addressing challenges faced by teams working remotely in rural Ireland.
Ergo’s CRM solution enables Dairygold to capture vital information, enhancing their service capabilities. Staff can input information from any location, addressing the issue of working with customers and suppliers in remote areas.
